relentless, always-on
lead gen

• Spending hours prospecting at the expense of everything else

• Writing countless emails that get ignored or deleted

• Constantly context-switching between sales and strategic work

• Working nights and weekends just to keep up with outreach

• Feeling guilty when lead gen gets pushed to "tomorrow"

• Good weeks and terrible weeks with no predictable pattern

• Burning through contact lists with nothing to show for it

• Getting ghosted after initial interest

• Reaching out to the wrong people at the wrong companies

• Sending follow-ups that feel pushy or desperate

• Not sure who your best prospects actually are

• Guessing at what messages will resonate

• Unclear on what competitors are saying

• Don't know which channels actually work

• Making it up as you go with no proven system

• Investors asking about pipeline but nothing consistent to report

• Revenue targets feeling increasingly unrealistic

• Cash runway getting shorter while sales stay flat

• Team asking about growth plans but no clear path forward

• Considering expensive hires you can't afford

• Sales team spends more time on admin than selling

• Team only generating 30% of required pipeline

• Need 3x pipeline but can't afford 3x team

• Hiring takes too long and costs too much

• Team productivity improvement efforts haven’t worked

• Underutilized CRM, partial automation, many manual workflows

• Siloed tools and processes. No end-to-end system

• Want AI-native systems to support scaling but not sure where to start

• Risk of choosing tools that will become rapidly outdated

• Time to choose, build, train for a new system too costly right now