Next gen AI outreach

For B2B SaaS Founders who need to scale sales fast

is this you?

Zero bandwidth, burning runway?

We’re here for SaaS Founders without the time or people to focus fully on the one thing that really matters. Generating leads.

AI Go-To-Market done right

We build and execute AI-first, human-centred outreach to get qualified leads direct into your calendar.

Our ‘Intelligence In. Intelligent Out’ GTM system delivers authentic, hyper-targeted, hyper-personalised messaging to maximise response. No spray-and-pray.

More sales, no extra headcount

Three ways to get us onboard

PILOT

Use our rocket.
We fly it

Outreach by us.
Appointments straight to your calendar

Engagement includes:

• Our ready-made GTM system
• Our people
• ‘Passport’ Onboarding

Good for SaaS Founders with low bandwidth and stretched teams who simply want to generate quality leads fast.

Advantage:

You focus on product, demos and customers, we focus on lead generation.

CO-PILOT

We build your rocket.
We fly it together

Outreach together.
System + training + future handover

Engagement includes:

• We orchestrate your new GTM system
• We train your people through joint outreach
• ‘Passport’ Onboarding

Good for SaaS Founders who want to own their GTM stack and train their team to make the most of it over time.

Advantage:

You focus on product, demos and customers, we focus on training your team through collaborative outreach.

FLY SOLO

We build your rocket.
You fly it

Outreach by you.
We train you to run your new system

Engagement includes:

• We orchestrate your new GTM system
• We train your people
• ‘Passport’ Onboarding

Good for SaaS businesses with in-house system administration / GTM engineering skills and high-performing lead-gen teams.

Advantage:

Fast implementation of next-gen systems and concentrated training. Can be supplemented by ongoing support.

Scaling lead gen typically means draining capital on junior hires or risking reputation with junk AI automation. Neither approach delivers the authentic, strategic outreach needed to generate high-value B2B prospects.

By engaging FlightGTM on a Pilot or Co-Pilot basis you have our lead gen team on a fractional basis to run your outreach. You can then focus on Founder-led engagement down the funnel – from demo to close.

And if that’s not your skill-set, we can even help you with fractional SDRs to do it for you.

De-risk your growth

Intelligence In. Intelligent Out

(No more meh-ssaging)

STACK & PROCESS

Orchestrated systems.
Super-streamlined workflows

The explosion of AI go-to-market tools makes selection, set-up and connection a daunting prospect. Building a new GTM tech stack is the last thing you need to be doing.

Your AI technology taken care of

We orchestrate the best-of-new-breed, AI-native tools for your context to create a seamless ecosystem with human-friendly, automated workflows. We train your team to use them effectively. They’ll love it

OUTREACH

Context-engineered outreach
with human authenticity

The quality of outreach is only as good as the inputs, no matter which tool is used. And today’s AI-only, spray-and-pray outreach creates lazy, generic messaging that kills response rates and reputation.

Get more qualified leads, faster

We build an exceptional, human-validated knowledge base in our proprietary ‘FlightGTM Engine’. It delivers rich context for every action across every tool in every GTM motion. You get hyper-targeted, hyper-personalised, precision outreach. And always with humans in the loop to keep it real.

PLAYBOOKS

Playbooks that cut
through the content swamp

B2B content strategy remains stuck in the past, producing assets no one reads. Why trade your email for gated content when you can just ask AI? Content investment deserves better ROI.

Strike a chord like never before

We create context-sensitive, personalised content that resonates with your Personas. By shifting from a volume strategy to ‘precision messaging’ we cut through noise.

  • Passport is our onboarding programme. It creates an exceptional knowledge base which is encoded by our proprietary FlightGTM Engine. This ‘Intelligence In’ provides context and content for every downstream AI action and ensures that we achieve ‘Intelligent Out’. Passport consists of three core components:

    1. BUSINESS & PRODUCT KNOWLEDGE

    Know your goals. Know what makes you great - We build foundational knowledge about your business and product to establish precise context.

    2. MARKET KNOWLEDGE

    Know your market. Know your competition - We look at your market and competitors to find clear blue water in your positioning

    3. CUSTOMER KNOWLEDGE

    Know your customer. Know their pain - We use sophisticated techniques to create human-validated, precision GTM assets.

    • ICPs

    • Personas

    • Core Proposition Library

    • Tone of voice

  • For Co-Pilot and Fly Solo Engagements only

    Processes and tools to get you out front without the admin.

    • Pipeline Architecture: We design your frictionless lead-to-revenue processes

    • Tool Selection: We recommend the best-of-breed AI-first technology that fits your context and fits into process

    • Tool and workflow orchestration: We implement the tools, and make the connections to create your seamless, automated end-to-end system

    • People: At every step, we work with your team to understand their preferred ways of working, how these might need to shift to the new world and how best to help people through the change

  • For Co-Pilot engagements only

    In a Co-Pilot engagement we work with your existing team members and train them in the system and how to make brilliant use of it. We do the outreach together. Over time, your team takes over the joystick.

  • For Pilot & Co-Pilot Engagements only

    With your Passport and Team in place we plan a first campaign targeted at one ICP and one or two Personas. The plan includes:

    • Who we’re targeting and why

    • The Core Propositions that apply

    • The personalised messaging that gets attention

    • The content (or Lead Magnet) that will strike a chord

    • Lead list creation

    We’re then ready to run your first AI-enabled, human-centred outreach.

  • Listen, learn, refine, update…

    Your first GTM campaign will deliver key insights for re-activation or new activations. Learnings are fed back into the FlightGTM Engine and encoded into your Knowledge Base to improve future campaigns.

    Core Propositions, ICP definitions, Personas and competitor analysis are updated automatically. And we’ll know how existing lead magnets might be refined even further.

    It’s how you keep in front :-)

  • Accelerate marketing maturity.

    SAMM may identify weaknesses in your inbound:

    • Website

    • SEO

    • PPC

    • Social activity

    • Content base

    • …and more

    We offer point solutions to bring you up to great as an extra to our outbound lead-gen offering. Talk to us.

How to fly.

We’re All In. For you

Matt McFedries Founder

Nick Allan
Founder

With over five decades experience in B2B product, brand, sales and marketing –including building our own agencies, SaaS businesses and consulting practices – you might say we’ve ‘been around the block’. Here we are, back again.

Why? Because when you’ve seen a technology revolution or two, you can’t get progress out of your blood. And when you’ve helped others scale their businesses by taking advantage of progress, it becomes a genuine passion.

Simply put, we’re passionate about helping others take advantage of the next revolution. It’s here, of course, in two letters.

We’re All In. For you.

Contact Us

Interested in working together? Give us some info and we will be in touch shortly. We can’t wait to hear from you!